arara, Inc. is a developer and a provider of smart phone applications called “ARAPPLI”, which enables to show 3DCG on the display with AR, simply by reading AR markers.
【Limited time only】Sayumi Michishige” appears on your smart phone just by holding up your smart phone over the special website!
To coincide with the launch of its’ TV commercial from 8th Feb (Fri) 2013, the popular online action RPG “Dragon Nest” will open a TV commercial special website using AR. On this TV commercial linked website, “Sayumi Michishige” from Morning Musume dressed as the ultimate idol “Haloli” just like in the TV commercial, will appear in 2D using AR application “ARAPPLI”!
In addition to her cute costume appearance looking as if she has just jumped out from the game, you can also enjoy with your own smart phone her signature posing and “Sayumi Michishige”’s own voice say “Lovely, cutie, pretty Haloli is so happy to see you all” as she plays the voice actress for Haloli.
■Outline of the contents
－How to enjoy 2D Haloli（ Explanation on developing AR）
① Start up “ARAPPLI” on smart phone
② Read the QRAR* on website
③ Haloli appears on the PC display through your smart phone!
・App Store http://bit.ly/TfKsE7
・Google Play http://bit.ly/Mu4KVj
※QRAR is the AR marker which is the queue to display AR. By reading this marker with the smart phone application “ARAPPLI”, the 2D Haloli (Sayumi Michishige) appears on your PC display through the smart phone.
arara, Inc tel: +81-(0)3-6804-3838 email: firstname.lastname@example.org